Mehrad Deldadeh
Front-End Developer at DryKISS LTD
TECHNICAL SKILLS
WORK EXPERIENCE
DryKISS Ltd
London, UKNov 2022 ~ PresentFront-End Developer(Remote),Full-service digital production house in the UK, specializing in web and mobile development.
- implemented 50+ Lambda functions for data retrieval, processing over 10M+ monthly scrapes across diverse food services to drive insights into customer behavior and inform decision-making for the Peckwater Brands, a company with over +1,000,000 orders.
- Participated in the development of two mobile apps for Supper London, a food delivery company, with 10K+ Google Play downloads, achieving about 20% optimization and resolving user issues for drivers and customers.
- Utilized Storybook for UI component development and Jest for unit and end-to-end testing, ensuring high-quality, maintainable code and efficient debugging.
Setare Yek(MCI)
Tehran, IranJan 2022 ~ Sep 2022Front-End Developer,Setare Aval is the most revenue-generating department at the major Mobile Telecommunication Company of Iran.
- Revamped a PWA super application with more than 15 services, decreased dependencies and the bundle size of the project by applying component-based development about 18%.
- Played a key role in optimizing the performance of the Morph-Design React UI kit, comprising 4,000+ components and 2,500+ duplicates in the Figma community.
Timcheh
Tehran, IranJan 2021 ~ Dec 2021Front-End Developer,Timcheh is one of the biggest marketplaces in Iran with over 10,000 orders per day.
- Collaborated with 6 other Front-end developers to implement the core pages and features based on Dynamic-Serving and SSR methods for a marketplace web application with a user base of over 400,000.
- Reduced 40% of manual support tasks by implementing a new seller's dashboard that allows sellers to manage their accounts more effectively.
CafeTadris
Tehran, IranAug 2018 ~ Dec 2020Front-End Developer,Cafetadris is an online and interactive tutoring and consultation system.
- Spearheaded the implementation of core features for the new version of an online e-learning platform, which resulted in a 30% increase in user engagement.
- Increased traffic and enhanced page ranking via changing all wrong structures, strategies and technical SEO(on-page) and reaching traffic of 22,000 users per week.
- Improved page speed parameters(FP, FCP, LCP, DCL) for about 50% faster than the old version.
- Mentored 2 junior front-end developers on JavaScript and documentation best practices within the organization.
- Assisted UX/UI design, marketing and sales teams to collect and analyze(Google Analytics, Hotjar, A/B test) users’ behavior to design a data-driven flow; increased conversion rates by 30%.
NoavaranSharif
Tehran, IranFeb 2018 ~ July 2018Front-End Developer,Noavaran Sharif is one of the Healthcare companies in Iran.
- Contributed to 4+ projects about health information systems and E-commerce websites such as snjab.ir platform.
- Converted 80+ PSD files to desktop and mobile-friendly web pages using HTML5, CSS3, jQuery, and Angular.js.
WEEKEND PROJECTS
Bdok
Front-End Developer(Freelance), Tehran, Iran - March 2022 ~ Oct 2020Bdok is a shop builder company with more than 14,000 active online shops.
Worked closely with an agile team of 10 to refactor code, improve page speed, simplify codebase, and address SEO issues in shop page templates, leading to a <b>30%</b> efficiency boost.
GandomFarm
Founder, Tehran, Iran - Nov 2020 ~ Jul 2022manufacturer and supply natural and organic beauty products.
Founded a startup dedicated to crafting exceptional natural and organic beauty products, prioritizing both quality and their positive influence on people's well-being. In my role, I articulated the company's vision, established clear goals and objectives, and undertook the responsibility of recruiting and training new team members. I actively engaged in diverse facets of business development, encompassing market research, financial management, operational oversight, and strategic marketing initiatives. My efforts resulted in the successful execution of over 10 campaigns, each yielding an impressive return on investment exceeding 60%.